{"id":5987,"date":"2011-09-28T15:27:21","date_gmt":"2011-09-28T19:27:21","guid":{"rendered":"http:\/\/napma.com\/data_members\/home\/?p=5987"},"modified":"2014-01-31T04:10:00","modified_gmt":"2014-01-31T04:10:00","slug":"renewal-blitz-launch-launch-video-ideas","status":"publish","type":"post","link":"http:\/\/napmamembers.com\/go\/blog\/renewal-blitz-launch-launch-video-ideas\/","title":{"rendered":"Renewal Blitz-Launch &#8211; Launch Video Ideas"},"content":{"rendered":"<p>Here is another step in a &#8220;Renewal Blitz&#8221; (or in this case initial &#8220;Launch&#8221;)<\/p>\n<p>James\u00a0O\u0003Connor\u00a0launched a series of videos to the parents (by email etc\u2026) describing the new program etc\u2026.here is the thread and first couple vid(s):<\/p>\n<p>This is one of the leadership videos I\u0003m sending out. \u00a0Any thoughts? \u00a0Probably a deadline should be offered.<\/p>\n<p><strong>Toby\u0003s Response:<\/strong><\/p>\n<p>I like them.<\/p>\n<div>You\u0003re going the right direction\u2026.with perhaps one &#8220;paradigm&#8221; to tweak.<\/div>\n<div>This is GOOD STUFF James\u2026\u2026Keep the momentum going!<\/div>\n<div>\u00a0<\/div>\n<div><strong>What I like:<\/strong><\/div>\n<div>\n<ul>\n<li>PERSONALITY! (Nice\u2026.people like to do business with people they like. Your personality is shining through\u2026..keep that up, and even amplify it. (Bigger than life))<\/li>\n<li>\u00a0Energetic\u2026.!! (not just &#8220;talking head&#8221;\u2026..well done so far!)<\/li>\n<li>\u00a0Describing why this is more substantial than just kicking and punching (expand on that\u2026.amplify that message, and use it EVERYWHERE)<\/li>\n<\/ul>\n<\/div>\n<div><strong>What I\u0003d like to see:<\/strong><\/div>\n<div>\n<ul>\n<li>Connect the\u00a0benefit\u00a0with the &#8220;feature&#8221;. (ie\u2026\u2026how and why the &#8220;stuff&#8221; you\u0003ll be teaching will help them in life, school , their career, in their relationships, etc..etc\u2026etc)\u00a0Create a &#8220;Mission&#8221; that you\u0003re on\u2026..a Problem you\u0003re trying to solve. ie\u2026.the school system is too busy teaching math and science to focus on Self Esteem\/Confidence\/Leadership skills\u2026..<em>&#8220;I\u0003m on an unstoppable mission to fill this gap, and develop the next generation of our nations leaders\u2026..ie Leaders in the community, leaders in business, leaders in our schools, leaders in society\u2026<\/em>&#8220;\u2026etc (Build a &#8220;Story&#8221; and\u00a0narrative\u00a0that resonate with the families. (ie what are they pissed off about (ie failing schools etc\u2026.))<\/li>\n<li>Answer a few questions for them, perhaps a different vid for each: (ie, &#8220;Why are you doing this???&#8221; \u2013 &#8220;Why should I believe you&#8221; \u2013 &#8220;Why should I belive that you can teach MY son.daughter this stuff??&#8221;)<\/li>\n<li>NEEEEEEDDDDD Social Proof. \u2013 I\u0003d like to see lots of your senior students\u0003 parents saying, &#8220;When he was 6 he couldn\u0003t stand still for 10 second, now he\u0003s the\u00a0valedictorian\u00a0of his class\u2026.&#8221; etc..etc\u2026etc.<\/li>\n<\/ul>\n<\/div>\n<div>This is a great start\u2026.I\u0003ll post on forum for feedback as well!<\/div>\n<div>Nice work.<\/div>\n<p><div class=\"single-video\"><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/29739686?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"440\" height=\"248\"><\/iframe><\/div>\n<p> <\/p>\n<div class=\"single-video\"><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/29739729?title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" width=\"440\" height=\"248\"><\/iframe><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is another step in a &#8220;Renewal Blitz&#8221; (or in this case initial &#8220;Launch&#8221;)<\/p>\n","protected":false},"author":1350,"featured_media":5988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[12,88,150,39,55],"class_list":["post-5987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-renewals","tag-leadership","tag-renewal-blitz","tag-renewals","tag-sales","tag-upgrades"],"publishpress_future_action":{"enabled":false,"date":"2026-05-07 21:26:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/posts\/5987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/users\/1350"}],"replies":[{"embeddable":true,"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/comments?post=5987"}],"version-history":[{"count":0,"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/posts\/5987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/media\/5988"}],"wp:attachment":[{"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/media?parent=5987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/categories?post=5987"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/napmamembers.com\/go\/wp-json\/wp\/v2\/tags?post=5987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}