The “Anatomy” of an Ad: Headlines pt.2 Last time we identified that our headlines should do 1 of 3 things: – Solve a Problem a Prospect may have (or answer a question) – Promise a Benefit – Create Curiosity or Interest (Use VERY sparingly!!) I thought we’d discuss some Marital Arts School specific examples of Continue Reading
The “Anatomy” of an Ad: Headlines pt. 1 The first thing we have to understand is that there always three fundamental primary components of any print advertising (especially in print). There’s a headline, there’s body copy and then there’s an offer or a call to action. In most cases we see advertising pieces that have Continue Reading
Part 1: The “Mindset” of the Marketer In this series we’ll explore the fundamentals of HIGHLY EFFECTIVE marketing and advertising. Advertising pieces that GET RESULTS, and that generate business for you and your school. The VERY FIRST step in creating more effective marketing pieces is to challenge your own perceptions of marketing and your business. Continue Reading