Renewal Blitz-Launch – Launch Video Ideas

Here is another step in a “Renewal Blitz” (or in this case initial “Launch”)

James OConnor launched a series of videos to the parents (by email etc…) describing the new program etc….here is the thread and first couple vid(s):

This is one of the leadership videos Im sending out.  Any thoughts?  Probably a deadline should be offered.

Tobys Response:

I like them.

Youre going the right direction….with perhaps one “paradigm” to tweak.
This is GOOD STUFF James……Keep the momentum going!
 
What I like:
  • PERSONALITY! (Nice….people like to do business with people they like. Your personality is shining through…..keep that up, and even amplify it. (Bigger than life))
  •  Energetic….!! (not just “talking head”…..well done so far!)
  •  Describing why this is more substantial than just kicking and punching (expand on that….amplify that message, and use it EVERYWHERE)
What Id like to see:
  • Connect the benefit with the “feature”. (ie……how and why the “stuff” youll be teaching will help them in life, school , their career, in their relationships, etc..etc…etc) Create a “Mission” that youre on…..a Problem youre trying to solve. ie….the school system is too busy teaching math and science to focus on Self Esteem/Confidence/Leadership skills…..“Im on an unstoppable mission to fill this gap, and develop the next generation of our nations leaders…..ie Leaders in the community, leaders in business, leaders in our schools, leaders in society…“…etc (Build a “Story” and narrative that resonate with the families. (ie what are they pissed off about (ie failing schools etc….))
  • Answer a few questions for them, perhaps a different vid for each: (ie, “Why are you doing this???” – “Why should I believe you” – “Why should I belive that you can teach MY son.daughter this stuff??”)
  • NEEEEEEDDDDD Social Proof. – Id like to see lots of your senior students parents saying, “When he was 6 he couldnt stand still for 10 second, now hes the valedictorian of his class….” etc..etc…etc.
This is a great start….Ill post on forum for feedback as well!
Nice work.

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Category: Renewals

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Comments (2)

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  1. Michael Pace says:

    James,

    A little unconvential but I think effective. Test the videos to see what kind of response you get. If it’s good, keep using them and add some more. If not, try a different approach. Maybe a little more formal.

    Mike

  2. Runako Mashama says:

    Nice idea having the students say the words within the kicking and punching class.

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