2012-02 Orlando Peak Performer Master Mind Meeting

This session included discussions on Disney’s approach to customer service, basic Martial Arts Business “Models”, the Linear Sales Structure, Renewal/Upgrade Programs, and 2012 Q2 Marketing Plan for 20+ enrollments per month.

Here are some of the documents and resources we shared at the meeting:

Personality Test Chapters (117 downloads)	Personality Test (106 downloads)
Summer Safety Tips Flyer - Mike Vacca (138 downloads)	Birthday Process - Michael Ferreria (133 downloads)
Sample Marketing Plan Layout (142 downloads)	360 Fit Pieces and More - Shawn Harvey (135 downloads)
Newsletters and More - Michael Mertens (137 downloads)	Renewal Prep Sequence and Letter(s) - Mike Pace (152 downloads)

 

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Day 1 – Disney Discussion pt. 1 Day 1 – Disney Discussion pt. 2

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Day 1-1 Beliefs – Strategy – Tactics – Execution Stat Tracking and Benchmarks Core Martial Arts Business Models and Systems

 

Day 1-2 Core Martial Arts Business Models and Systems Intro and Enrollment Linear Sales Process “Structure”

 

Day 1-3 Renewal “Prep” Process(es) Million Dollar Story Linear Sales Process – Step by Step

 

Day 1-4 Linear Sales Process Step by Step pt.2 Managing Objections (101)

 

Day 1-5 Linear Sales Process Step by Step pt.3 Managing Objections (101) pt.2 Marketing Plan Outline (+ Spreadsheet)

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Day 2-1

• Renewal/Upgrade Program “Launch”
• Renewal Presentation Strategies
• PIF Options, Accelrated Payment Options etc..

 

Day 2-2

• Testimonial and Other Renewal “Prep” Tools to Reinforce the Upgrade Process
• MANDATORY Renewal “Prep” Process
• Renewal Benefit Presentation Strategies

 

Day 2-3

• What is “Prime” for Your Business Model (and Personal Objectives)
• Building a Program for Higher Value, and Revenue
• Marketing “Big Hits” from the last 24 Months

 

Day 2-4

• Marketing “Big Hits” from the last 24 Months
• General Marketing “What’s Working” 101

 

Day 2-5

• Q2 – Marketing Plan for 20+ Enrollments Per Month (Collaboration)
• Internet Marketing (Basics)

• SEO – Video Submission & Syndication Tricks and More
• General Website Strategy

 

Day 2-6

• Renewal “Launch” “By the Numbers” (BIG Opportunity!)
• Renewal “Launch” Strategy: Old Students -vs- New Students
• Renewal Sales “Philosophy”, Sales Steps and Overcoming Common Objections

 

Day 2-7

• Implementation Strategy (“Where do I Start)
• Renewal “Launch” Strategy Follow Up
• Sales and Renewal Objections
• Wrap Up

Category: Live Meetings - PP